Pacific Rim Cup Partners with Deloitte Tohmatsu Consulting on Keiki Soccer Clinic in Hawaii

July 14, 2023


HONOLULU – Pacific Rim Cup has announced a partnership with Deloitte Tohmatsu Consulting on its Keiki Soccer Clinic which takes place on August 5, 2023 in Hawaii. Blue United Corporation, which operates Pacific Rim Cup, previously announced an alliance with Deloitte Tohmatsu Consulting to collaborate on laboratory activities such as research and demonstration aimed at expanding the sports business in Japan.


As part of the laboratory activities, Deloitte Tohmatsu Consulting will implement the initiatives to visualize the social value of sports at Pacific Rim Cup’s Keiki Soccer Clinic this year. Through the laboratory activities, both Pacific Rim Cup and Deloitte Tohmatsu Consulting will contribute to the further growth of the Japanese sports business. And by giving back to teams, leagues, and organizations, we aim to stimulate the growth of the sports industry as well as to activate value co-creation with other industries.




August 5,2023
8 a.m. to 1:30 p.m
Waipio Peninsula Soccer Complex, Honolulu, Hawaii
AGE 4-13


Challenging to manifest the social value of clinics and standardize sports event operations.

Emphasis is placed not only on the economic value of sports, but also on its social significance. Utilizing the methods of a consulting firm, research is conducted to clarify the social value of sports and aim to demonstrate unique value.

Hawaii is a region of high cultural significance, and both Blue United Corporation and Deloitte Tohmatsu Consulting firmly believe that the connection between sports events and the community offers fresh insights. Both companies will explore the meaning and value of the connection between sports and community, with a focus on gaining a deep understanding.

In addition, since the planning, preparation, and operation of sporting events tend to rely on individual efforts, operations are standardized to enhance efficiency. Both companies aim to enhance the efficiency and sustainability of the sports industry by sharing expertise and extending it to other sectors.



Seiji Morimatsu, Director, Sports Business Laboratory, Deloitte Tohmatsu Consulting LLC Comments

Keiki Soccer Clinic 2023 is an important component of our laboratory activities with Blue United. We believe that exploring the immense potential of integrating sports and community, as well as visualizing sports business operations, will hold great value for the future of the sports industry in Japan. We hope to use this initiative as an opportunity to accelerate Laboratory activities.


Takehiko Nakamura, President and CEO, Blue United Corporation Comments

Many discussions took place before forming the alliance with Deloitte Tohmatsu Consulting, and through these discussions, I gained valuable insights into the importance of community. I am very happy to be able to take the first step with the Keiki Soccer Clinic. We will utilize our resources to conduct surveys and research, carry out demonstration experiments, and accumulate expertise in order to enhance the revenue stream of the sport and ensure the flow of people, goods, money, information, and community capital to achieve this objective.